Without a good story and relevant communication you can not sell products or messages. Journalists and communication professionals have always believed that good content wins in the long run. We see more and more agencies offer content marketing for social media, and it has been predicted a great future. But luckily there is not much new under the sun.
In my column for Dansk Industri, I suggest 7 different innovation and digitalization aspects that can take on the challenge of how we can create better products, cultivate new markets and become more efficient, better at recruiting, retaining and upgrading management and employees.