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Employee advocacy is on the rise – here is how you can join in
People want to do business with people, not with brands. Brands on the other hand want to increase their reach on social media. Enter employee advocacy. On May 19th 2016 I joined an event with Newsio about employee ...
Let’s Give Them Something To Talk About – Social Media Content Strategy
Back in 1996, Bill Gates wrote an article titled “Content is King”. It was true then and it is true now. Sales and marketing people are beginning to realize that you need ...
When Not to Use Social Media
If you still haven't jumped on the social media bandwagon, social media is probably not right the place for you. Either your business is not suited for it, or it does not have a ...
Models From the Book
On this page you will find selected models from my book: "DIY Social Media Content Strategy" The model above shows the process for content strategy, which corresponds to the five chapters of the ...
5 social media trends to watch in 2015
2014 was the year that organic reach on Facebook almost died, the year of memorable memes, unforgettable newsjacking and in-your-face selfies – and the year where we reached a level of shitstorm ...